社会网络研究报告
Social Network Research Report
盛振中 编译
This report is the result of an in depth analysis on social networks for a web community project at Wildbit. The report aimed to discover how to attract members, define structure, influence participation, and manage the community in order to design the web site prototypes. The progress of this project will be posted occasionally on our blog.
这份报告是对Wildbit上一个网络社区的社会网络深入分析的结果。报告旨在发现如何吸引成员、界定结构、影响参与和管理社区，以便设计网站的规范。项目的进展情况将不定期公布在我们的博客上。
1.社区设计的一般原则 2.吸引新成员 2.1说服一个潜在用户的方法 2.2鼓励用户邀请朋友（加入） 2.3进入障碍 2.4为新成员提供指导
3.社区的结构 3.1成员信息 3.2成员关系 3.3添加（成员）链接 3.4成员声誉 3.5付费成员身份 3.6伪造的成员 3.7Lurkers
4.鼓励成员参与 4.1使用独特性 4.2使用论战 4.3肯定（成员的）个人贡献 4.4防止低质量的贡献（适度） 4.5使用目标设定 4.6使用Email通告 4.7展示社区的活动
5促进社交性互动 5.1基于共同的兴趣 5.3基于现在共同的生活转变 5.4基于共同的经历 5.5基于共同的教育 5.6显示（成员间的）距离 5.7提供相簿 5.8提供访问统计 5.9提示新联接 5.10提供兴趣组功能 5.11提供内容评价功能 5.12开展线下聚会活动 5.13提供Blog服务 5.14提供投票调查功能 5.15提供成员收藏功能
| 1 General guidelines of community design 6 2 Attracting new members 7 2.1 Methods of persuasion of a potential user 7 2.2 Encouraging users to invite friends 8 2.3 Entry barrier 9 2.4 Guidance for new members 9
3 Structure of the community 12 3.1 Member profiles 12 3.2 Member connections 13 3.3 Adding connections 15 3.4 Member reputation 16 3.5 Paid membership 18 3.6 Fake members 18 3.7 Lurkers 18
4 Encouraging user participation 20 4.1 Using uniqueness 20 4.2 Using controversy 20 4.3 Using individual recognition 21 4.4 By discouraging low quality contributions (moderation) 21 4.5 Using goal setting 23 4.6 Using E-Mail notifications 24 4.7 By showing the activity of community 24
5 Stimulating Social Interactions 26 5.1 By common Interests 26 5.3 By common current life transitions 27 5.4 By shared experience 28 5.5 By shared education 29 5.6 By showing the distance 29 5.7 By service: Photo Albums 30 5.8 By service: Profile watching 30 5.9 By service: Reconnect 31 5.10 By service: Groups by interests 31 5.11 By service: content rating 32 5.12 By service: Invitations to offline-meetings 5.13 By service: Blogs 34 5.14 By service: Polls 34 5.15 By service: Member bookmarking 34 X Sources Used 35
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